GSK Consumer Healthcare continues the program "Rabla for your brush" for the fifth year in a row, through an interactive experience, urging parents and children to get rid of worn out toothbrushes! During previous editions, GSK Consumer Healthcare replaced 40,000 used toothbrushes with new ones.
Part of the Zambeste Romania campaign, the caravan "Rabla for your brush" will arrive in six cities in the country between June 17 - July 22, 2017 under the name of "Monster Rabla" and aims to replace 10,000 old toothbrushes with new ones, to provide information and educational materials on oral hygiene and discount coupons for toothpaste.
Under the umbrella of the sixth edition of the Zambeste Romania campaign, GSK Consumer Healthcare is organizing, for the fifth consecutive year, the "Rabla for your brush" program, under the name "Monster Rabla", urging parents and children to take care of oral hygiene and to fight against dental problems - personified, to the attraction of children, in the form of monsters.
"Good oral hygiene involves changing the toothbrush at three months, as recommended by the dental practitioners, but in Romania the average toothbrush change is worrying, respectively every 1.3 years. By running this program we want to transform, through play, the wrong habits into healthy behaviors. Thus, I decided that this year to give the program 'Rabla for the toothbrush' a new, more 'cool' breath, borrowed from the visual and imaginary universe in which the children find themselves, adding four new characters to the story of Zambeste Romania and making available give children an interactive space to learn about oral health, "says Sylwia Piankowska, General Manager, GSK Consumer Healthcare Romania and the Balkans.
Supported by the oral hygiene brands Aquafresh, periodontax, Sensodyne and Corega, the "Monster Rabla" caravan will be hosted by six cities in the country: Bacau, Sibiu, Galati, Pitesti, Craiova and Oradea. For one day, participants will receive new toothbrushes in exchange for the old ones, discount coupons for toothpaste *, as well as useful information and educational materials regarding oral health and proper tooth care.
Calendar "Monster Rabla"
The caravan "Monster Rabla" will be present between June 17 - July 22, 2017, in the following cities, as follows:
• Bacau: Saturday, June 17, from 10:00 to 19:00
• Sibiu: Saturday, June 24th between 10:00 - 19:00
• Galati: Saturday, July 1st between 10:00 - 19:00
• Pitesti: Saturday, July 8, from 10:00 to 19:00
• Craiova: Saturday, July 15th between 10:00 - 19:00
• Oradea: Saturday, July 22 between 10:00 - 19:00
The caravan comes to meet consumers with interactive activities, educational materials, but also many surprises. Moreover, the little ones will be able to train in the fight against "monsters" participating in the games specially prepared for them on the spot.
The caravan "Monster Rabla" is part of the Zambeste Romania campaign, reaching the sixth edition. During the previous years, the campaign had about 140,000 direct beneficiaries, 70,000 children participated in oral hygiene hours, through the educational campaign carried out in schools and kindergartens, 40,000 used toothbrushes were exchanged with new ones through the Rabla program for toothbrush ”, over 40,000 euros directed to dental treatments for children from disadvantaged communities Save the Children; In addition, hundreds of Romanians attended free consultations in the dental offices registered in the campaign. You can find more details about the activities within the campaign by following the website www.zambesteromania.ro. The complete regulation of the program "Monster Rabla" is available, free of charge, on www.zambesteromania.ro and on the Facebook page Zambeste Romania.
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* Discount coupons for toothpaste from the Aquafresh Complete Care range, Aquafresh Extreme Clean, Aquafresh Milk Teeth, Aquafresh Little Teeth, Aquafresh Big Teeth, parodontax Fluoride and Sensodyne Fluoride
Tags Events 2017 Events for children