In detail

Give Smiles to Children with La Roche-Posay and Help Net Pharmacies

Give Smiles to Children with La Roche-Posay and Help Net Pharmacies

About the "Give smiles to children" campaign

Between May 1 and September 30, La Roche-Posay together with the pharmacy chain Help Net launches the campaign "Give smiles to children" for support The Institute for the Protection of the Mother and Child "Alfred Rusescu" (IOMC) from Bucharest. For each product from the range of sunscreen ANTHELIOS sold during this period, 2 LEI will be donated towards the renovation of the waiting room of the IOMC ambulatory. The campaign is valid exclusively in the Help Net pharmacies.

"We chose to be close to our patients daily, we made a commitment to be part of community life and we did so by actively engaging in campaigns with a strong social component. We identified problems, facilitated free access to information through the advice of our specialists and we offered patients the opportunity to make the best choices for a healthy life. Our adherence to this campaign is another way of showing our social involvement and interest in community health. " Alina Marin, Category Manager Help Net.

The Institute for the Protection of the Mother and Child "Alfred Rusescu" (IOMC) was founded more than half a century ago and is known as one of the units that offers day and night medical care in the outpatient hospital units. Scientific research (in the field of mother and child health) is a major objective of the IOMC activity. Also, the IOMC is the coordinator of numerous national programs for mother and child health.

For more information about "Give smiles to children" campaign, the La Roche-Posay Romania Facebook page is available.

The Importance of Sun Protection. Demonstrated Clinically.

An important clinical study conducted in Australia for 15 years on a sample of over 1600 adults has shown for the first time that regular use of sunscreen reduces the risk of melanoma. The study, conducted by Dr. Adele Green and published in the Journal of Oncology, demonstrates the reduction of the appearance of melanoma, even of the most severe forms, in people who have applied a sunscreen product daily.

In 2011 La Roche-Posay Romania initiated a study * regarding the behavior of Romanians in the sun and how to use the sun protection products.

  • 30% of the Romanians interviewed NEVER use sunscreen products;

  • 31%, of the Romanians interviewed use products with sun protection factor only when they go to the beach;

The study shows that over 50% of the population is not aware of the risks of daily exposure to sunlight.

Even though the degree of sunscreen is quite low among adults, parents are much more careful when it comes to child protection. The study showed that:

  • 20% of the children are ALWAYS protected from the sun's rays;

  • 45% of them often use sunscreen products.

La Roche-Posay has been with dermatologists for many years in the prevention of skin cancer and in their support for patient education. Used regularly, sunscreen products ANTHELIOS from La Roche-Posay effectively protects the skin, preventing the appearance of different skin conditions.

Anthelios XL. The most effective UVA-UVB protection for all sensitive skin types.

ANTHELIOS XL, the No.1 choice of dermatologists in Romania **, offers the most effective protection for sensitive and allergic skin in the sun. Thanks to the solar filter system MEXOPLEX, ANTHELIOS is the first range of solar products which manages to provide the maximum for protection against both UVB and UVA rays.

More, All products in the Anthelios range are tested on very sensitive and atopic skin, under dermatological control, they have a long-lasting photostability (they are effective up to 6 hours after application), they are very water resistant (they maintain their efficiency in 4 baths) and pleasant textures for each skin type .


Range ANTHELIOS DERMO-PEDIATRICS, dermatologically and pediatricly tested, offers the best sun protection for fragile and sensitive skin of children, with a very high protection against UVA rays.

About La Roche-Posay laboratories

For over 30 years, La Roche-Posay has been collaborating with dermatologists internationally to create care and makeup products, based on La Roche-Posay thermal water. Over 25,000 doctors around the world recommend La Roche-Posay daily as a sensitive skin specialist.

* The study was carried out with the help of 200 dermatologists and pediatricians in Romania, on a sample of 7700 adults and 455 children.
** Of the dermatocosmetic products for sun protection, study CEGEDIM, July-August 2011